Uncover Untapped Potential with a Comprehensive Marketing Mix Model
Discover how the people at Grayhawk Digital can help you enhance your marketing agility, resilience, and growth.
Create Growth Through Relevance
Grayhawk Digital helps businesses reimagine, redesign, and reinvent current marketing strategies and discover new possibilities for growth while uncovering areas of opportunity to improve upon. We partner with your business marketing team or agency to audit, scale, and deliver breakthrough innovations, applying the New Now!
Our Marketing Mix Modeling Areas of Focus
Attribution & Effectiveness
Quantifying the individual and combined impact of various marketing channels and activities on key business outcomes like sales, leads, and conversions to determine their effectiveness and contribution.
ROI & Efficiencies
Assessing the profitability and efficiency of marketing spend across different channels and campaigns to identify areas for optimization and maximizing the value derived from marketing investments.
Channel Synergy
Analyzing the interplay and dependencies between different marketing channels to understand how they work together and identifying opportunities to create a more integrated and efficient marketing mix.
Actionable Insights
Providing clear, data-backed recommendations and strategic insights based on the MMM analysis to inform future marketing decisions, improve budget allocation, and drive overall business growth.
Levers of Value Framework
Our marketing growth strategy approach deploys a framework, the 8 Levers-of-Value which represents the key elements of an organization's financial, business, and operating models that CEOs, executives, and marketing teams can utilize when designing and implementing marketing strategies. Coupled with our industry knowledge and marketing insight, this framework helps our clients to create, protect and deliver value-driven initiatves.
Financial Outcomes, Business Growth & Investment Allocation
What to
aim for
Propositions & Value Offers
Profitable Growth
Customers & Channels
Marketing Execution Strategies
Business Model (where to play)
How to Execute & Win
Core Business Processes & Tech Infrastructure
Marketing Operations Excellence
People, Culture & Organization Structure
Data Validation, Normalizing & Formats
Marketing information & KPI Dashboards
Performance Improvement, Measures & Incentives
Dive Into the New Age of Accelerated Data Performance
Emerging technologies have revolutionized many aspects of business, and the marketing practice is no different. The lenses of our approach flex to meet your priorities. You can elevate business performance. Build a digitally connected operational model (focused on the customer.) Take a powered path to performance enablement. We deliver an actionable, bespoke, Marketing Performance analysis audit and a scalable plan to implement solutions that your team or agency can conduct, or we can also do it for you.
What Our Clients Say
"Grayhawk Digital has helped me cut unnecessary marketing spend. I went from spending $16k a month on Google ads for 26 leads to now spending less than half that and netting a 4x ROI."
John Rhude | Managing Partner | Pinnacle Law
